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Our Story

At Growing Agile, we are agile coaches who live and breathe agile in everything we do. Our greatest joy comes from helping people and teams achieve what they never thought was possible. Their success is our reward.

Our work spans from personalized coaching for individuals to intensive team interventions. Operating remotely with flexible hours, we cater to teams and individuals worldwide. Whether you need targeted workshops to tackle specific challenges or ongoing support, we’re here to help you achieve your goals. If you’ve got a challenge you’d like some help with please email us on info@growingagile.co.

Karen Greaves and Samantha Laing have a combined 50+ years in software development, ranging from development to testing to managing. Of these, over 20 years have been dedicated to our passion for agile development. We founded Growing Agile in 2012 in South Africa, with a focus on helping companies and individuals around the world.

As a truely global company, we’ve delivered training courses and workshops around the world from Atlanta to Zurich, spoken at many international conferences and attended meet ups in over 12 different countries. In 2018, we both emigrated to New Zealand, and have since been working remotely with people from around the globe. The South Africa agile community is still very close to our hearts and we continue to offer training and coaching in South Africa through Kevin and Rebecca.

Our goal is as simple as our name, to keep growing agile…


Hello! It’s nice to meet you.

Karen Greaves

Agile Coach

Karen is a recovered project manager who loves the simplicity and fun that agile brings to work. She’s usually the loudest person in the room, and loves anything to do with numbers or excel.

email: karen@growingagile.co

Sam Laing

Agile Coach

Sam lives by her tattoo “Be Brave” and embraces new challenges. As a coach she excels at asking powerful questions that help you reflect. She is also the creative genius behind all our hand drawn slides and sketch notes.

email: sam@growingagile.co


Kevin Pedersen

Agile Coach

From IT support, Programming through to UX Design, Kevin has dabbled in it all and somehow stumbled into the role of an agile coach. He loves being part of the community and enabling people to be the best they can be.

email: kevin@growingagile.co

Rebecca Cameron

Agile Coach

Rebecca is a little bit of a lot of things – agilist, entrepreneur, once-a-lawyer, philosophiser, Millennial, and adventurer. Rebecca leverage her wide interests and loves to cross-pollinate the wonderful things she learns from these different domains.

email: rebecca@growingagile.co